Moon Inc, formerly HK Asia Holdings, is a Hong Kong-listed distributor of pre-paid SIM cards and pre-paid Bitcoin cards that holds BTC as a treasury asset and buys more of it.
Hong Kong Stock Exchange:1723- BTC holdings
- 63
- Cost Basis
- —
- Average cost / BTC
- —
- Change since start of year
- +28 BTC
$4.63M · as of Jul 28, 2026 · price as of Nov 11, 2026
NgU — · as of Jul 28, 2026
+80%
- Market Cap
- $30.5M
- Enterprise Value
- $32.05M
- mNAV
- 6.92×
- Holdings per Share (BTC)
- 12.89 sats
Balance sheet values as of Mar 31, 2026, basic shares as of Sep 30, 2026: HKEX · Jul 28, 2026HKEX · Oct 2, 2026
Asset holdings
Latest reported holdings for each asset. Cost Basis is the reported total cost. It can include fees and staking income. It does not give the date or price of each Purchase.
| Asset | Holdings | Cost Basis | As of | Sources |
|---|---|---|---|---|
| BTC | 63 | Not reported | Jul 28, 2026 |
HoldingsBTC vs USD value
63 BTC
$4.65M USD value · as of 2026-11-10
- BTC Holdings (left)
- USD Value (right)
BTC Reserve
63 BTC
Average Cost $88,433 / BTC · 6 Purchases and 0 Sales since 2025-02-13
- Holdings
- Average Cost
- Purchase (size = amount)
- Sale (size = amount)
BTC historical holdings
| Date | Change | Holdings | Cumulative cost | Average Cost | Sources |
|---|---|---|---|---|---|
| Jul 28, 2026 | +18+40% | 63 | — | — | |
| Mar 31, 2026 | +10+28.57% | 45 | $3.98M | $88,433 | |
| Dec 1, 2025Purchase | +7 | — | — | — | |
| Oct 31, 2025 | +6.12+21.19% | 35 | — | — | |
| Oct 31, 2025Purchase | +6.12 | — | — | — | |
| Sep 30, 2025 | 00% | 28.88 | $2.51M | $86,797 | |
| Apr 11, 2025 | +10+52.97% | 28.88 | $2.5M | $86,711 | |
| Apr 11, 2025Purchase | +10 | — | — | — | |
| Mar 31, 2025 | 00% | 18.88 | — | — | |
| Mar 20, 2025 | +10+112.61% | 18.88 | $1.7M | $90,294 | |
| Mar 20, 2025Purchase | +10 | — | — | — | |
| Feb 20, 2025 | +7.88+788% | 8.88 | $852.9K | $96,047 | |
| Feb 20, 2025Purchase | +7.88 | — | — | — | |
| Feb 13, 2025 | — | 1 | $95.66K | $95,661 | |
| Feb 13, 2025Purchase | +1 | — | — | — |
Advanced metrics
| Date | BTC holdings | Shares outstanding | BTC per share | Stock price | Market Cap | Financials | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance | Cost Basis | Value | Basic | Diluted | Basic | Diluted | Basic | Diluted | Cash | Debt | ||
| Jul 28, 2026 | 63 | — | $4.03M | 478.3M | 488.7M | 0.0000001317 | 0.0000001289 | $0.08 | $36.6M | $37.4M | $10.11M | $11.66M |
| Mar 31, 2026 | 45 | $3.98M | $3.07M | 478.3M | 488.7M | 0.00000009409 | 0.00000009207 | $0.12 | $57.95M | $59.22M | $10.11M | $11.66M |
| Oct 31, 2025 | 35 | — | $3.84M | — | — | — | — | $0.39 | — | — | — | — |
| Sep 30, 2025 | 28.88 | $2.51M | $3.29M | — | — | — | — | $0.28 | — | — | — | — |
| Apr 11, 2025 | 28.88 | $2.5M | $2.41M | — | — | — | — | $0.49 | — | — | — | — |
| Mar 31, 2025 | 18.88 | — | $1.56M | — | — | — | — | $0.60 | — | — | — | — |
| Mar 20, 2025 | 18.88 | $1.7M | $1.59M | — | — | — | — | $0.73 | — | — | — | — |
| Feb 20, 2025 | 8.88 | $852.9K | $872.95K | — | — | — | — | $0.78 | — | — | — | — |
| Feb 13, 2025 | 1 | $95.66K | $96.61K | — | — | — | — | $0.22 | — | — | — | — |
— means no value was disclosed or derivable for that date. Muted values are carried forward from an earlier disclosure.Stock prices are daily closes in USD at today's exchange rate.
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Moon Inc63 BTC